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What should your brand do when a shopper abandons their cart but the manufacturer still wants the sale? The most effective thing is to send the consumer an email with a discount in the Rainproof Bicycle Lights 2 XM-L T6 LED Lumiere velo USB Rechargeable Led Lamp Torch Flashlight Cycling Sports safety Tail light in the shopping cart. The second most effective thing is usually to send an email without a lower price. That raises the question showing how flexible do you want to be with regards to your price? How important is it to have price integrity and will customers get trained to let a cart sit until you send them an email providing a discount? Those are hard questions involving key strategy questions. So often it is alluring to do what you have to do to find the next sale but frequently that comes at the expense of future growth.
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